• A Creative Consultant focused on crafting thoughtful products and solutions for his clients.

    Design should support and enhance how we interact with each other and our surroundings. Solutions are conceived by researching, observing, testing and validating through hands on experimentation and building.

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  • Belkin

    One Size Fits All

    An Android Smart Dock for all size Samsung phones. The new Belkin Smart Dock is an advanced bedside dock aimed at improving your morning routine.

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  • Sol Republic

    Pro Cable

    The Pro Cable is an all in one cable that works with any 1/4" or 1/8" audio connector - from in flight iPod listening to a Friday night DJ set - it's the only cable you'll ever need.

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  • Upwell


    The most efficient, home integrated storage solution. Get the most out of your switch plates, they're already there, might as well put them to work.

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  • Bernhardt Design


    Modern contract lounge seating with a walnut frame and upholstered cushion - designed for Bernhardt Design.

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  • Pentagram

    Latitude Language

    The new Latitude language redefined the idea that a portable enterprise PC had to look and feel like a clunky corporate notebook. Latitude combines the look of a refined consumer notebook, with the strength and durability of an enterprise laptop.

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  • Upwell

    Down Low

    Designed with the home gamer in mind, the DL finds inspiration in proportions and seating heights from the usual gaming suspects: milk crates and bean bags.

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  • Bernhardt Design


    Modern contract lounge seating with with a steel structure that weaves in and out of an upholstered cushion - designed for Bernhardt Design.

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  • Teague

    HP Language

    From small desktop printers to floor standing ones, HP called on Teague to strategize a fresh coherent design language for their entire laser printer line.

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Featured projects

Upwell has a diverse portfolio, ranging from: consumer electronics, furniture, and packaging, to defining brand strategies. Products are created in order to support existing brands or launch and build new ones – from one off solutions to entire product families – solutions are always crafted with the end user in mind.
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A scalable studio model

Upwell is Justin Porcano, a contract industrial designer located in San Francisco, California with over a decade of design and production experience. He’s developed a lean and flexible studio model that enables him to work on a wide range of program types, and with a wide variety of clients. He can work as a solo design contractor, or assemble and lead a highly skilled team of independent designers and engineers – it all depends on the clients needs. Every project is a new opportunity to collaborate with thinkers and talented individuals on crafting great work.  Lets get started.


Studio Clients

Lunar : HP,  Targus, Etc
Teague : HP
Markatos & Moore : Microsoft, Nokia
Lenart Studios
Y-Studios: AJA

Company Clients

Sol Republic
Bernhardt Design
DoDo Case
Pure Gear


Upwell blog

See new work, check out Upwells latest press and explore other random topics of interest.


Inductive Charging iPhone Case

Upwells latest iPhone case design will be produced to work with Upwells Walhub system as an inductive phone charging accessory for […]

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design medical splint 3dprinting

Custom Medical Splints in Hospitals - Why Not?

I recently dislocated my finger and was told by the Dr. I would’ve been better off breaking it… She said […]

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