• An industrial designer focused on crafting thoughtful products and solutions for his clients.

    I believe design should support how we interact with each other and our surroundings and improve upon these experiences. Solutions are conceived by researching, observing, testing and validating through hands on experimentation and building.

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  • Belkin

    Android Smart Dock

    An Android adjustable smart phone dock that works for all Samsung size phones, designed to work in landscape and portrait mode.

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  • Sol Republic

    Pro Cables

    The Pro Cable is an all in one cable that works with any 1/4" or 1/8" audio connector - from in flight iPod listening to a Friday night DJ set - it's the only cable you'll ever need.

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  • Walhub

    Functional Wall Plates

    Functional switch covers with built-in hooks and storage provide a home for our most common transient objects: keys, mail, umbrella, scarf... Walhub adds practical function at a logical location.

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  • Bernhardt Design

    Edge| Seating

    Modern contract lounge seating with a walnut frame and upholstered cushion - designed for Bernhardt Design.

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  • Pentagram

    Dell Latitude Notebook

    The new Latitude design language, as seen in the Latitude E6400, redefined the idea that a portable enterprise PC had to look and feel like a clunky corporate notebook. The Latitude language combines the look of a refined consumer notebook, with the strength and durability of an enterprise laptop.

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  • Down Low

    Lounge Seating

    Originally designed with the home gamer in mind, the DL finds inspiration in proportions and seating heights from the usual gaming suspects - such as milk crates and bean bags - and creates a more refined experience.

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  • Bernhardt Design


    Modern contract lounge seating with with a steel structure that weaves in and out of an upholstered cushion - designed for Bernhardt Design.

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  • Teague

    HP Printers

    A new design language - from small desktop consumer laser printers to large format color inkjet printers, it was time for an entire HP product line refresh.

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Featured projects

Upwell has a diverse portfolio, ranging from: consumer electronics, furniture, and packaging, to defining brand strategies. Products are created in order to support existing brands or launch and build new ones – from one off solutions to entire product families – solutions are always crafted with the end user in mind.
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A scalable studio model

Upwell is Justin Porcano, a contract industrial designer located in San Francisco, California with over a decade of design and production experience. He’s developed a lean and flexible studio model that enables him to work on a wide range of program types, and with a wide variety of clients. He can work as a solo design contractor, or assemble and lead a highly skilled team of independent designers and engineers – it all depends on the clients needs. Every project is a new opportunity to collaborate with thinkers and talented individuals on crafting great work.  Lets get started.


Studio Clients

Lunar : HP,  Targus, Etc
Teague : HP
Markatos & Moore : Microsoft, Nokia
Lenart Studios
Y-Studios: AJA

Company Clients

Sol Republic
Bernhardt Design
DoDo Case
Pure Gear


Upwell blog

See new work, check out Upwells latest press and explore other random topics of interest.

Google Glass, A Failed Social Experiment?

One of the more interesting social experiments has come to an end – at least for now. Impressive technology in […]

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New Upwell Work | PUNK for Sol Republic

Its always nice to see new work come to fruition. PUNK is a wireless bluetooth speaker designed to be the […]

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