What is Upwell

An industrial designer focused on crafting thoughtful products and experiences for his clients.

Upwell was created by Justin Porcano, an industrial designer with over a decade of design and production experience. He’s worked for and with many top design firms and a wide range of clients. Using what he’s learned from working with other firms and listening to clients needs he’s been able to develop a lean, flexible studio model that allows him to work solo on a project – as a design contractor – or assemble a finely skilled team of freelance designers and engineers.

I believe design should support how we interact with each other and our surroundings, and improve upon these experiences. Solutions are conceived by researching, observing, testing and validating through hands on experimentation and building.

Who Is Justin Porcano

Industrial Designer | Architect

Justin has over 15 years of design experience, focused primarily on Industrial design. After graduating with his degree in architecture from Philadelphia University and working for many top firms, he returned to school to receive his degree in industrial design from Art Center College of Design.

Since graduating he’s worked for: Target, Pentagram and New Deal Design before setting out on his own to create Upwell Design. He created Upwell in order to have the flexibility to work with a wide range of clients: start-ups, well established companies, and other design studios – as well as the freedom to explore other side projects that interest him. Upwell has since done work with Belkin, Sol Republic, Bernhardt Design, Lunar, Teague and more.


Email Justin


Evan Kessler

Evan Kessler

/ Joshspear.com

"Industrial designer Justin Porcano has a way of turning inanimate objects into items of mass sex appeal."

Upwells Capabilities

Concept Generation to Production Management

A successful product spans multiple areas of expertise as well as multiple design and development disciplines.

  • Product Design
  • Package Design
  • Furniture and Lighting Design
  • Interior Architecture
  • Design Style Guides
  • Brand Strategy
  • User Research
  • Concept Generation
  • Prototyping
  • Production Management

Upwells Client's

Entrepreneurs, Business Leaders and Design Firms

I have been very fortunate to have the opportunity to work for clients who share a similar belief that thoughtful design solutions should focus on their end user. This idea when well executed ultimately translates into building a respected brand and successful company.



  • Belkin
  • Bernhardt Design
  • Sol Republic
  • ACCO
  • Pure Gear
  • Parle
  • DoDo Case

Design Studios

  • Lunar: HP, Toyota, Wrigley, Targus
  • Teague: HP
  • Markatos & Moore: Microsoft, Nokia
  • Enlisted
  • Lenart Studios
  • Y Studios: AJA