HP Pro Printer Line

Consumer Electronics

Teague was asked by HP to define a new printer design language that could be spread across their entire line of printers – from large format color ink jet printers to small desktop laser printers.

Using a well prepared style guide I was tasked with the job of designing two very different size printers within this new line of printers. The challenge when implementing a new design language on different size products – with different function features – is that design guidelines don’t always translate well from one product to another.  Design liberties were taken when a newly defined style element clashed with a functional one.  Reinterpreting the new language so that it still kept the design intent intact without sacrificing function was a reoccurring challenge.

Upwell industrial design Teague HP

Top Detail Renderings

These top views illustrate how different the two printers were, and how the language translates from a small laser jet printer to a large color inkjet that also as a copier feature.